NURUL FARHAH BINTI MUHAMMAD RASYIDI UNIVERSITI TEKNOLOGI MARA (UITM)
FitStyle is a mobile application that redefines the online shopping experience for boutique fashion lovers by combining augmented reality (AR) and AI-driven body scanning technology. Focused exclusively on a single boutique, FitStyle allows users to create highly accurate 3D avatars using their body measurements or photos, enabling them to virtually try on clothes before making a purchase. This personalized fitting experience addresses major online shopping challenges such as sizing issues, style uncertainty, and high return rates.
Through seamless integration with the boutique’s catalog, users can browse collections, mix and match items, and view realistic previews of how garments will fit and look on their digital twin. FitStyle’s smart recommendation system further enhances the experience by suggesting styles based on the user’s body shape and personal fashion preferences.
The shopping journey inside Fitstyle’s application has everything users need since they can make purchases without leaving the platform. The fit modelling service improves customer trust leading to decreased returns while building stronger brand loyalty among boutique customers. The FitStyle boutique uses technological innovation and customization to create a fresh approach in fashion shopping that provides customers with improved satisfaction in their shopping adventures.